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Resources

Find design tools and repositories for IBM Plex® and other elements used to express the IBM Brand. Learn how to request the permission required to use the IBM logo in IBM materials. Watch tutorials and discover the importance of designing for accessibility.

Design tools

2x Grid

External

Iconography

External

Typography

External

Motion

Other IBM resources

Logo Requests

IBM Logo use by IBMers

  • The IBM logo is the intellectual property of IBM and it is one of our most valuable corporate assets. As IBMers, it is our responsibility to protect it. By requesting and downloading the IBM logo image files, you are acknowledging that you understand and will adhere to the IBM Logo guidelines, including:
  • You are using the IBM logo for IBM sanctioned business purposes. Any other use of this logo image is strictly prohibited.
  • You will not distribute the IBM logo file to third parties for their use. All third-party logo requests must be approved. Submit third-party requests through the Logo Request Tool (w3 access is required).
  • The IBM logo may not be used for any personal or commercial purposes. Email the following information to branding@us.ibm.com
    • Your full name
    • Your IBM email address
    • A description of how you intend to use the IBM logo files

IBM logo use by outside agency or third-party

We understand that our agency partners may require the IBM logo files in order to create materials on behalf of IBM. Please ask your IBM sponsor or client for the image files. They may also submit a request on your behalf using the instructions above.

Accessibility

IBM firmly believes that web and software experiences should be accessible to everyone, regardless of abilities or impairments. Please visit our Accessibility Checklist that will help ensure that your product or web experience meets or exceeds the standards for accessibility.